My weekly The Business of Ecommerce newsletter takes you beyond the day-to-day of being an ecommerce founder.

The Business of Ecommerce

Each week I take one issue, observation or question that affects people running established ecommerce businesses.

Topics include:

Getting stuck at the same level of sales or profit
Why increasing turnover doesn't always improve the business
Founder pay and getting a proper return for your efforts
Building a business that doesn't depend on you for everything
Profitability and where the money actually goes
Making better strategic decisions
Preparing a business for a future sale or exit
Increasing the value of the business you've already built
Knowing when growth is - and isn't - the right answer
The realities of owning and running an ecommerce company

Sometimes it's practical. Sometimes it's based on something I've seen in a business. And sometimes it's simply a different way of looking at a problem many founders take for granted.

The Business of Ecommerce is my free weekly email for ecommerce founders and operators who want to think beyond the day-to-day.

Going beyond the day-to-day with Gary Baker

”Gary's knowledge, expertise and insights are priceless. He straight away was able to pinpoint a strategy that works and recommend implementing things we hadn’t considered. Extremely kind, professional and very generous with his knowledge and help. I would 100% recommend working with Gary.”

”Gary talked us through so many basic things we were missing, which once we put in place, we felt like why hadn't we been doing that before! He took so much care with our company, and worked with me and my team to implement his advice so we could really understand what we were doing. Highly recommend!”

★★★★★

- Sophie Cooper, I Am Denim

- Ade Hassan MBE, Nubian Skin

Join other ecommerce founders and operators reading The Business of Ecommerce each week.

Who am I?

I'm Gary Baker.

I've spent more than 20 years in ecommerce as a founder, business owner, investor and adviser.

I've started, grown and sold ecommerce businesses of my own and now work with founders and leadership teams on growth, profitability, strategy, turnaround and the bigger decisions that shape the future of their businesses.

Over those years I've experienced plenty of the things I write about - rapid growth, cashflow pressure, staffing problems, expensive mistakes, opportunities that worked and plenty that didn't.

The Business of Ecommerce is where I share some of what I've learnt, what I'm seeing now and the questions I think ecommerce founders should be asking.

Join other ecommerce founders and operators reading The Business of Ecommerce each week.

”Gary and I connected some time ago and I've enjoyed his refreshing takes on e-commerce. We've had a couple of calls and throughout Gary's objective approach to the customer journey has been insightful and we've implemented the ideas he's mentioned. Thoroughly recommend anyone in e-comm to have a chat!”

”Gary's knowledge and analytical approach to e-commerce is immense. He works on the small details that drive profitability with processes, systems & KPI's that many haven't thought of or use.”

★★★★★

- Joe Devereux-Kelly, GrowGrows

- Paul Bradley, Retail X

Gary Baker: Ecommerce Business Adviser

I help established ecommerce founders and leadership teams improve performance, solve difficult problems and make better strategic decisions.

Practical, independent advice based on more than 20 years starting, running, growing and advising ecommerce businesses.

Contact Gary

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Complete the form below, or email gary [at] garybaker.online or message me on LinkedIn.