”Highly recommend having a chat with Gary Baker. A wealth of knowledge!”
- Gemma Stuart, Gut Wealth
About Gary
I've been involved in ecommerce and the internet for more than 20 years.
I started with a web development company in the early 2000s, before going on to start, grow and exit a number of ecommerce businesses across industries ranging from food to fashion.
Along the way, I've experienced many of the things ecommerce founders and businesses deal with today: rapid growth, cashflow pressure, difficult decisions, staffing problems, expensive mistakes, opportunities that worked and plenty that didn't.
These days, I work independently with founders and leadership teams as a strategic sounding board, bringing an experienced commercial perspective to growth, strategy and the bigger decisions that shape the future and value of the business.
To find out more please contact me here, or if you have business decisions you want an outside view on, book a Private Strategy Session below.
20+
Years of Ecommerce Experience.
Founder, Owner, Advisor, Investor.
Or read more about Ongoing Advisory.
”Gary's knowledge, expertise and insights are priceless. He straight away was able to pinpoint a strategy that works and recommend implementing things we hadn’t considered. Extremely kind, professional and very generous with his knowledge and help. I would 100% recommend working with Gary.”
”Gary talked us through so many basic things we were missing, which once we put in place, we felt like why hadn't we been doing that before! He took so much care with our company, and worked with me and my team to implement his advice so we could really understand what we were doing. Highly recommend!”
★★★★★
★★★★★
- Sophie Cooper, I Am Denim
- Ade Hassan MBE, Nubian Skin
”Gary and I connected some time ago and I've enjoyed his refreshing takes on e-commerce. We've had a couple of calls and throughout Gary's objective approach to the customer journey has been insightful and we've implemented the ideas he's mentioned. Thoroughly recommend anyone in e-comm to have a chat!”
”Gary's knowledge and analytical approach to e-commerce is immense. He works on the small details that drive profitability with processes, systems & KPI's that many haven't thought of or use.”
★★★★★
★★★★★
- Joe Devereux-Kelly, GrowGrows
- Paul Bradley, Retail X
”I've met a lot of ecommerce founders that are stuck. Whichever situation you find yourself in, Gary is a great person to speak to.”
- Matt Lane
Business Investor, Founder of BeerBods, former MD of PerfectDraft
Podcasts & Interviews
I regularly appear on podcasts and interviews talking about ecommerce, entrepreneurship and the realities of building and running an ecommerce business.
After more than 20 years starting, running and advising businesses, I've accumulated plenty of stories - including successes, failures, expensive mistakes and lessons I'd approach very differently today.
Topics I regularly talk about include why apparently successful ecommerce businesses can still struggle with profit and cashflow, what causes established businesses to become stuck, turning around an underperforming ecommerce business, building a stronger and more valuable company, founder dependency, and preparing a business for eventual exit.
I also talk about the less visible side of entrepreneurship: the decisions, pressures and trade-offs that rarely appear in the success stories.
“Gary's knowledge and analytical approach to e-commerce is immense. He works on the small details that drive profitability with processes, systems & KPI's that many haven't thought of or use.”
Paul Bradley
Founder, Retail X
”Experienced insight that leads to real progress. Highly recommend!”
- Kate Legodi, Coeur et Maman
Gary Baker: Ecommerce Business Adviser
I help established ecommerce founders and leadership teams improve performance, solve difficult problems and make better strategic decisions.
Practical, independent advice based on more than 20 years starting, running, growing and advising ecommerce businesses.
Contact Gary
Follow Gary
Copyright Gary Baker. All Rights Reserved 2026.
Complete the form below, or email gary [at] garybaker.online or message me on LinkedIn.
Join other ecommerce founders reading The Business of Ecommerce each week.
Advisory and consultancy services provided by Ecom180 Ltd. Privacy Policy
Ecom180 Ltd. Registered in England No 15762607.