”Highly recommend having a chat with Gary Baker. A wealth of knowledge!”
- Gemma Stuart, Gut Wealth
Strategy Sessions
Join me for 90 minutes of focused, independent thinking on your ecommerce business.
Assess Your Business
Clarify what you want from your business, and see where the gaps are stopping you from getting there.
Work With Ecom180
Find out more about how Ecom180 helps founders turn around stuck or underperforming businesses.
”I've met a lot of ecommerce founders that are stuck. Whichever situation you find yourself in, Gary is a great person to speak to.”
- Matt Lane
Business Investor, Founder of BeerBods, former MD of PerfectDraft
About Gary
I've been involved in ecommerce and the internet for more than 20 years.
I started with a web development company in the early 2000s, before going on to start, grow and exit a number of ecommerce businesses across industries ranging from food to fashion.
Along the way, I've experienced many of the things ecommerce founders and businesses deal with today: rapid growth, cashflow pressure, difficult decisions, staffing problems, expensive mistakes, opportunities that worked and plenty that didn't.
These days, I work independently with founders and leadership teams as a strategic sounding board, bringing an experienced commercial perspective to growth, strategy and the bigger decisions that shape the future and value of the business.
I also run Ecom180, where we work more directly with established ecommerce businesses that need to improve performance, solve immediate problems or turn things around.
20+
Years of Ecommerce Experience.
Founder, Owner, Advisor, Investor.
”Experienced insight that leads to real progress. Highly recommend!”
- Kate Legodi, Coeur et Maman
”Gary's knowledge, expertise and insights are priceless. He straight away was able to pinpoint a strategy that works and recommend implementing things we hadn’t considered. Extremely kind, professional and very generous with his knowledge and help. I would 100% recommend working with Gary.”
”Gary talked us through so many basic things we were missing, which once we put in place, we felt like why hadn't we been doing that before! He took so much care with our company, and worked with me and my team to implement his advice so we could really understand what we were doing. Highly recommend!”
★★★★★
★★★★★
- Sophie Cooper, I Am Denim
- Ade Hassan MBE, Nubian Skin
Ecommerce Turnarounds & Growth
Ecom180 helps established ecommerce founders turn around businesses that aren't performing the way they should.
That might mean good sales but disappointing profits, constant cashflow pressure, growth that's stalled, rising costs, operational problems or simply feeling that the business should be doing far better than it is.
We start by looking at the whole business to understand what's really happening and where the biggest opportunities for improvement lie.
Then we work alongside the founder to fix the problems, improve performance and build a stronger, more profitable and valuable business.
Every turnaround is different because every business is different. But the objective is always the same:
Get the business back on track - and make sure it is in a much stronger position for whatever comes next.
Podcasts & Interviews
I regularly appear on podcasts and interviews talking about ecommerce, entrepreneurship and the realities of building and running an ecommerce business.
After more than 20 years starting, running and advising businesses, I've accumulated plenty of stories - including successes, failures, expensive mistakes and lessons I'd approach very differently today.
Topics I regularly talk about include why apparently successful ecommerce businesses can still struggle with profit and cashflow, what causes established businesses to become stuck, turning around an underperforming ecommerce business, building a stronger and more valuable company, founder dependency, and preparing a business for eventual exit.
I also talk about the less visible side of entrepreneurship: the decisions, pressures and trade-offs that rarely appear in the success stories.
“Gary's knowledge and analytical approach to e-commerce is immense. He works on the small details that drive profitability with processes, systems & KPI's that many haven't thought of or use.”
Paul Bradley
Founder, Retail X
Gary Baker: Ecommerce Business Adviser
I help established ecommerce founders and leadership teams improve performance, solve difficult problems and make better strategic decisions.
Practical, independent advice based on more than 20 years starting, running, growing and advising ecommerce businesses.
Contact Gary
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Complete the form below, or email gary [at] garybaker.online or message me on LinkedIn.
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