Ecommerce Consultant
Gary Baker
Independent, strategic business advice for UK ecommerce founders and leadership teams who want to improve performance, solve difficult problems and build more successful businesses.
Sometimes the biggest challenges in an ecommerce business aren't things that can be fixed by changing your marketing agency, improving your website or spending more on advertising.
Sometimes you need to take a step back, look at the business as a whole and work out what's really holding it back.
That's where I can help.
With more than 20 years of experience starting, running, growing and investing in DTC ecommerce businesses, I bring a different perspective to the challenges you're facing and the opportunities ahead.
As an ecommerce business consultant, my role is to help you understand what's happening in your business, make better strategic decisions and focus on the things that will make the biggest difference.
Whether you need help with a particular problem or would benefit from having an experienced adviser working with you on an ongoing basis, there are a few ways we can work together.
Read on below to see how it all works.
”Gary's knowledge, expertise and insights are priceless. He straight away was able to pinpoint a strategy that works and recommend implementing things we hadn’t considered. Extremely kind, professional and very generous with his knowledge and help. I would 100% recommend working with Gary.”
”Gary talked us through so many basic things we were missing, which once we put in place, we felt like why hadn't we been doing that before! He took so much care with our company, and worked with me and my team to implement his advice so we could really understand what we were doing. Highly recommend!”
★★★★★
★★★★★
- Sophie Cooper, I Am Denim
- Ade Hassan MBE, Nubian Skin
What can an ecommerce business consultant help you with?
Most of the founders I work with have already built a business that works. They're making sales, they've got customers and they know their products.
But something isn't quite where they want it to be.
Perhaps the business isn't growing as quickly as it should be, profitability is disappointing, or they feel they're putting an enormous amount of effort into the business without getting the return they'd expected.
Or perhaps things are going well, but they're trying to work out how to take the business to the next level.
Some of the areas I can help you with include:
Understanding what's holding back your business growth
Improving profitability and commercial performance
Identifying opportunities you're not currently making the most of
Reviewing your business model and whether it's giving you the return you want
Developing a more effective strategy for growth
Working through cashflow challenges and difficult financial decisions
Deciding where to invest your time, money and resources
Exploring new products, markets and sales channels
Building a business that's less dependent on you
Planning for the longer-term future of your business
My approach is to look at the business as a whole, rather than focus on one particular area in isolation.
Because often, the solution to a problem in one part of the business lies somewhere else entirely.
A different perspective on your ecommerce business
When you're running a business every day, it can be incredibly difficult to see things objectively.
You're dealing with the immediate challenges, managing people, keeping customers happy and making hundreds of decisions. And you're doing all of that within a business that you've probably spent years building.
It's hardly surprising that it can become difficult to step back and see what needs to change.
Looking beyond the obvious
One of the things I've learnt from running and advising ecommerce businesses is that the apparent problem isn't always the real problem.
A business that's struggling to grow might not need more customers. It might need to get more from the customers it already has.
A business that's generating plenty of sales but struggling with cashflow might not have a sales problem at all.
And a founder who's working harder and harder might not need to become more productive. They might need to rethink the way the business operates.
Having an experienced DTC or ecommerce consultant look at your business from the outside can help you see things differently and avoid spending time and money trying to solve the wrong problems.
Making better decisions
Sometimes there's nothing particularly wrong with the business.
You might simply be facing an important decision about its future and want to talk it through with someone who understands the commercial implications.
Perhaps you're considering a significant investment, bringing in a new management team, changing direction or exploring an opportunity that could transform the business.
Having someone to challenge your thinking, help you explore your options and bring their own experience to the discussion can make those decisions considerably easier.
There are two main ways to get my help with your ecommerce business.
If you've got a particular problem, opportunity or decision you'd like to talk through, you can book a one-off Private Strategy Session.
If you'd benefit from having an experienced adviser working with you on a regular basis, I also offer ongoing advisory on either a quarterly or monthly basis.
Private Strategy Session
£245 + VAT
90 minutes of focused, independent thinking on your ecommerce business.
We'll spend the session getting into whatever you'd find most useful, looking at what's really going on, exploring your options and working out the best next steps.
Ideal if you need an experienced outside perspective on a particular challenge, decision or opportunity, without committing to an ongoing relationship.
Book a Private Strategy Session
Quarterly Advisory
£1,500 + VAT per quarter
4 strategic meetings a year
Regular, independent advice on your business, helping you review performance, work through challenges and decide where to focus your efforts next.
Plus access between meetings for occasional advice and second opinions.
Find out more about Ongoing Advisory
Monthly Advisory
£1,500 + VAT per month
12 strategic meetings a year
Everything in Quarterly, plus closer involvement in your business, proactive advice and more hands-on support.
Ideal if you'd benefit from having someone working with you more regularly as you develop your business and work towards your bigger goals.
Ways to work with me
Why Gary?
With more than 20 years of experience as a founder, owner, investor and adviser in ecommerce businesses, I bring practical experience of running a business, not just knowledge of ecommerce.
I've had to make many of the same decisions you're probably facing now.
I've dealt with the challenges of growing a business, managing cashflow, building teams, developing new opportunities and working out what to do when things aren't going quite as planned.
I've also worked with other ecommerce founders across a range of industries, helping them understand what's holding their businesses back, improve performance and make better decisions about the future.
What makes my approach different is that I'm not looking at your business from the perspective of a marketing specialist, a financial consultant or a technology provider.
I'm looking at it from the perspective of a business owner.
I understand how all those different parts of the business need to work together to create something that's commercially successful, sustainable and valuable.
And ultimately, that's what I want to help you achieve.
"Gary's knowledge, expertise and insights are priceless. I would 100% recommend working with him."
Sophie Cooper - I Am Denim
”Gary and I connected some time ago and I've enjoyed his refreshing takes on e-commerce. We've had a couple of calls and throughout Gary's objective approach to the customer journey has been insightful and we've implemented the ideas he's mentioned. Thoroughly recommend anyone in e-comm to have a chat!”
”Gary's knowledge and analytical approach to e-commerce is immense. He works on the small details that drive profitability with processes, systems & KPI's that many haven't thought of or use.”
★★★★★
★★★★★
- Joe Devereux-Kelly, GrowGrows
- Paul Bradley, Retail X
Apply here
Because I limit mentoring to just 6 founders to maintain quality, places are limited. Please fill in the form below to apply. If it looks like we’re a good fit and a spot is available, we’ll arrange a short call just to make sure it's right for you. If I am at capacity, you will be given the option to join the priority waitlist.
"Highly recommend having a chat with Gary Baker - a wealth of knowledge!"
Gemma Stuart, Gut Wealth
”Experienced insight that leads to real progress. Highly recommend!”
- Kate Legodi, Coeur et Maman
Gary Baker: Ecommerce Business Adviser
I help established ecommerce founders and leadership teams improve performance, solve difficult problems and make better strategic decisions.
Practical, independent advice based on more than 20 years starting, running, growing and advising ecommerce businesses.
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