Private Strategy Session Terms and Conditions

Effective date: 4 November 2026

These Terms and Conditions apply to Private Strategy Sessions provided by Ecom180 Ltd ("we", "us" or "our") to the person or business making the booking ("you" or "your").

By booking and paying for a Private Strategy Session, you agree to these terms.

1. Nature of the Service

A Private Strategy Session is a 90-minute, one-to-one advisory session with Gary Baker, delivered online unless otherwise agreed.

The session is intended for ecommerce founders, business owners and directors seeking independent strategic advice, perspective and guidance on business-related matters.

Sessions are provided for business purposes only.

The service covers the scheduled discussion. Any additional research, written reports, ongoing advice or other work is excluded unless expressly agreed.

2. Booking and Payment

The fee for a Private Strategy Session is £245 plus VAT at the applicable rate.

Full payment is required at the time of booking. Your session is confirmed once payment has been received and you have received booking confirmation.

Payment is processed through our booking and payment providers.

3. Rescheduling and Cancellation

We understand that circumstances change, particularly when you're running a business, and we'll always try to be reasonable.

Rescheduling

You may reschedule your session without charge if you provide at least 24 hours' notice.

If you need to rearrange with less than 24 hours' notice, we'll allow one rescheduling as a goodwill gesture, provided you contact us before the session starts.

In this case, you must confirm a new appointment within 7 days of the originally scheduled session date, and the rearranged session must take place within 14 days of that date. The booking becomes non-refundable once a late rescheduling request has been made.

If a new date isn't confirmed within 7 days, the booking will expire and no refund will be due.

Cancellations

You may cancel your original booking for a full refund if you provide at least 24 hours' notice.

Cancellations made with less than 24 hours' notice are non-refundable, although you may rearrange your session as outlined above.

Missed appointments

If you fail to attend without notifying us before the session starts, the fee is non-refundable.

If you join late, the session will normally finish at the originally scheduled time.

We'll always consider exceptional circumstances reasonably and in good faith.

4. Cancellation by Us

If we are unable to deliver your session as arranged, we will offer you a suitable alternative date.

If the alternative is not convenient, you may request a full refund.

We will not be responsible for other costs or losses arising from the cancellation, except where liability cannot lawfully be excluded.

5. Advice and Responsibility

Private Strategy Sessions provide independent business and strategic advice based on our professional experience, the information you provide and the matters discussed during the session.

We will use reasonable care and skill in delivering the service.

Our advice is intended to support your judgement and decision-making. It does not replace your own responsibility for managing your business.

You remain responsible for decisions made and actions taken following the session, including whether and how to implement any suggestions or recommendations.

We do not guarantee any particular business, financial or commercial outcome.

Where appropriate, you should seek specialist legal, accounting, tax or other regulated professional advice.

6. Confidentiality

We will treat business information disclosed during your session as confidential and will not disclose it to third parties without your permission, except where required by law or where disclosure is reasonably necessary to deliver the service through providers subject to appropriate confidentiality and data protection safeguards.

This obligation does not apply to information that is already publicly available, becomes publicly available through no breach of these terms, or is lawfully obtained from another source without a duty of confidentiality.

You may also be asked to provide information about your business before the session to help make the discussion more productive.

7. Intellectual Property

Any existing methods, frameworks, materials or other intellectual property used during the session remain the property of Ecom180 Ltd or their respective owners.

You are free to apply the advice, ideas and recommendations discussed during the session within your own business.

Any materials specifically provided to you may be used internally for your business purposes but may not be reproduced, sold, published or commercially distributed without our written permission.

8. Limitation of Liability

Nothing in these terms excludes or limits liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any other liability that cannot lawfully be excluded or restricted.

Subject to the above, our total liability arising from or in connection with a Private Strategy Session, whether in contract, negligence or otherwise, shall not exceed twice the fee paid for that session, excluding VAT, to the extent permitted by law.

We will not be liable for indirect or consequential losses, or for lost profits, revenue or business opportunities, except to the extent such liability cannot lawfully be excluded.

9. Data Protection

We will handle personal information provided in connection with your booking and session in accordance with applicable UK data protection legislation and our Privacy Policy.

10. General Provisions

These terms, together with the booking confirmation and any expressly agreed written variations, form the agreement between you and Ecom180 Ltd for the Private Strategy Session.

If any provision is found to be invalid or unenforceable, the remaining provisions will continue to apply.

These terms are governed by the laws of England and Wales, and the courts of England and Wales shall have jurisdiction over disputes arising from them.

For questions about your booking or these terms, please contact Ecom180 Ltd using the contact details provided on our website.