Turnaround & grow your ecommerce business
Dream it. Build it. Scale it.


”Highly recommend having a chat with Gary Baker. A wealth of knowledge!”
- Gemma Stuart, Gutsy Health
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What's Your Score?
Get your Ecommerce Health Score and personalised suggestions for improving your business.
Turnaround Program
Turnaround & grow your business profitably with hands-on guidance and assistance tailored to you.
”I've met a lot of ecommerce founders that are stuck. Whichever situation you find yourself in, Gary is a great person to speak to.”
- Matt Lane
Business Investor, Founder of BeerBods, former MD of PerfectDraft
About Gary
I've been involved in the internet in various forms for over 20 years, initially with a web development company in the early 2000's, which I sold a few years later, before starting, scaling and exiting a number of ecommerce ventures ranging from food to fashion.
These days I'm mainly focused on helping ecommerce businesses overcome whatever challenges they currently face, and turning them around so we can scale their sales and profit, sometimes with a view to exiting their business in the future. I work alongside you to reach your goals.
This is hands-on, practical advice and assistance based on two decades running ecommerce businesses, which ensures you have someone with you who knows just what it's like running a business like yours.
20+
Years of Ecommerce Experience
Founder, Owner, Advisor, Investor.
”Gary's knowledge, expertise and insights are priceless. He straight away was able to pinpoint a strategy that works and recommend implementing things we hadn’t considered. Extremely kind, professional and very generous with his knowledge and help. I would 100% recommend working with Gary.”
- Sophie Cooper, I Am Denim
”Gary talked us through so many basic things we were missing, which once we put in place, we felt like why hadn't we been doing that before! He took so much care with our company, and worked with me and my team to implement his advice so we could really understand what we were doing. Highly recommend!”
- Ade Hassan MBE, Nubian Skin
★★★★★
★★★★★
How we can help
A lot of ecommerce businesses hit a wall with their sales, or find themselves struggling to grow and knowing what to do to scale.
We help them turn this around and get the growth and profit they want.
“Gary's knowledge and analytical approach to e-commerce is immense. He works on the small details that drive profitability with processes, systems & KPI's that many haven't thought of or use.”
Paul Bradley
Founder, Retail X